<aside> 🛍️ Helping shoppers discover and understand Buy with Prime on direct-to-consumer websites. Shipping soon.

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Role

UX Design Intern, Buy with Prime

Skills

Product Design User Research Visual Design Brand Design UX Writing Systems Thinking

Tools

Figma FigJam Quip UserTesting

Type

Summer Internship

Timeline

May - Aug 2023 (12 weeks)

Team & Partners

Product UX Design UX Research UX Writing Branding Engineering Content Marketing

Overview

I interned on the Buy with Prime team as a UX designer. Buy with Prime (BwP) provides shoppers with Prime benefits (fast, free delivery and easy returns) on products sold on direct-to-consumer websites, outside of Amazon.com. When merchants use Buy with Prime, Amazon takes care of the payment, processing, storage, packing, delivery, and returns.

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Wyze offers Buy with Prime on the video doorbell above. In this example, shoppers can click the blue “Add to cart” button and receive the doorbell with free delivery as soon as Wed, Nov 15!

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<aside> 🚀 I designed elements for merchants to place on their sites so shoppers discover and understand how to shop Buy with Prime products — shipping soon!

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Problem

Shoppers struggle to discover and understand how to shop Buy with Prime products. Merchants can’t easily and effectively educate shoppers about Buy with Prime.

These problems were discovered through the team’s regular unmoderated user tests with shoppers and merchants and my conversations with branding.

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Shoppers can’t identify eligible products when browsing catalogs

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Shoppers only learn about Buy with Prime when stumbling upon an eligible product and are also confused if checkout will redirect them to Amazon.com

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Merchants manually add the Buy with Prime circle badge to eligible products’ images — inaccurate if item goes out of stock or taken off of Buy with Prime

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Existing Photoshop and image elements that Buy with Prime provides to merchants are underutilized because of high effort

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